KUALA LUMPUR - The wait is over! McDonald's Malaysia is bringing joy to fans nationwide with the return of the Prosperity Burger, a cherished favourite that has been winning hearts since its debut in 1994.
Famous for its irresistible black pepper sauce and juicy patty, this iconic burger is more than just a meal—it’s a taste of nostalgia and a symbol of togetherness for Malaysians everywhere.
What began as a local creation has since transcended borders, delighting fans across Asia.
McDonald's Malaysia Vice President and Chief Marketing Officer Melati Abdul Hai said the Prosperity Burger has become a regional favorite, symbolising 30 years of family traditions, and the joy of Malaysians coming together.
"The Prosperity Burger is one of our proudest creations, a product that began right here in Malaysia. To see it embraced across the region is truly heartwarming and a testament to its unique appeal.
"To many of us, this product is more than just a burger – it represents 30 years of memories, family traditions, and the shared joy of Malaysians coming together," she said in a speech after the media launch of Prosperity Burger at McDonald’s Bukit Bintang.
Celebrating True Prosperity with ‘ProsperityKu'
This year’s campaign, themed ProsperityKu, goes beyond the burger itself. It’s a heartfelt celebration of what prosperity truly means—relationships, shared moments, and the bonds that connect Malaysians.
In line with that, McDonald’s Malaysia has launched a touching brand film, also titled ProsperityKu, which showcases how this beloved menu item has brought Malaysians together across generations.
"For us at McDonald’s Malaysia, prosperity isn’t about wealth or material possessions. It’s about the people around us – the friends, families, and communities who make life meaningful.
"Through this heartwarming film, we hope to remind Malaysians that the moments that truly matter are those we share with loved ones," she added.
Starting now, the Prosperity Burger will be available at McDonald’s outlets nationwide. But some lucky fans got a head start, thanks to an exclusive partnership with GrabFood, which offered early access from Nov 29 to Dec 1.
This year also marks a special milestone for the Prosperity Burger, celebrating 30 years of bringing Malaysians together with its iconic black pepper sauce—a flavour that has become a comforting and familiar part of the nation’s cultural fabric.
McDonald’s Malaysia takes pride in being more than a quick service restaurant - it is an integral part of the nation’s story.
By embracing local traditions, including the Prosperity Burger, and supporting charitable efforts and community well-being, the brand remains dedicated to making meaningful contributions to Malaysian society.
Gather your loved ones and savour the Prosperity Burger—a timeless tradition that celebrates connection, community, and the simple pleasures of life.