SHAH ALAM – Mattel’s new 'Wicked' dolls have stirred controversy after a printing error on the toy packaging mistakenly directed customers to a pornographic website instead of the intended promotional page for the highly anticipated 'Wicked' movie.
This mishap prompted an urgent recall, with Mattel pulling the dolls from shelves nationwide.
Despite the recall, some of the misprinted dolls have begun appearing online at inflated prices, with listings exceeding $100.
Inspired by the upcoming cinematic adaptation of the hit Broadway musical Wicked, featuring Cynthia Erivo and Ariana Grande, the dolls were initially released to coincide with the movie’s scheduled premiere on Nov 22.
As a wave of merchandise linked to the movie—such as themed snacks, lotions, and candles—has filled stores, the "Wicked" dolls were poised to be among the most popular items for fans.
Yet, with this packaging mishap, shelves expected to feature the dolls now remain conspicuously empty in retailers like Target.
The 11-inch ‘Fashion Dolls’ represent the beloved characters Elphaba and Glinda, dressed in their iconic costumes.
No issues with the dolls themselves were reported, but the misprint on the packaging has led to unintended consequences.
Instead of directing consumers to the official movie site, ‘www.wickedmovie.com’ the printed link leads to an adult website that prompts users to verify they are of legal age to enter.
Mattel issues apology and outlines immediate actions
Following the packaging error, Mattel swiftly responded with a public apology.
In a statement, the company acknowledged the mistake and ensured immediate action.
"We deeply regret this unfortunate error and are taking immediate action to remedy this. Parents are advised that the misprinted, incorrect website is not appropriate for children," the company reported saying in a statement.
The company confirmed it became aware of the issue over the weekend when social media users began sharing images of the mislabelled dolls.
Mattel said that it is primarily working to remove the affected dolls from stores nationwide and is evaluating additional measures to prevent future incidents.
As of Monday morning, many online retail platforms, including Amazon and Mattel’s own site, listed the dolls as ‘out of stock.’
The company has advised consumers who have already purchased the dolls to either discard the packaging or cover up the incorrect link.