KUALA LUMPUR – Larrie recently wrapped up its "Travel with Larrie" contest by hosting a pickleball-themed celebration, awarding trips to three grand prize winners.
The lively event saw over 150 attendees, including media, influencers, and special guests.
Pickleball Party Highlights and New Product Unveiling
The event featured a captivating fashion show unveiling Larrie’s Spring/Summer 2025 collection, followed by the grand prize presentation and the launch of the "Green Checkout" campaign in collaboration with Mastercard.
Guests enjoyed refreshments, received goody bags, and participated in a lucky draw with additional prizes.
The pickleball theme showcased the comfort of Larrie’s new insole, designed with advanced rebound technology for maximum support, even during athletic activities.
Spring/Summer 2025 Collection Reveal
The event began with an exclusive preview of Larrie’s Spring/Summer 2025 collection, generating excitement for the upcoming season.
The new lineup featured vibrant designs inspired by K-Pop fashion trends, combining classic styles with a modern twist.
Grand Prize Winners of "Travel with Larrie" Contest
The "Travel with Larrie" contest, which ran from Sept 1 to Oct 31, attracted widespread participation, with over RM33,000 in prizes.
The three grand prize winners were presented with travel packages as a token of appreciation for their loyalty to the brand.
Launch of "Green Checkout" Campaign with Mastercard
Larrie also launched its "Green Checkout" campaign, a new initiative integrating environmental sustainability into online shopping.
In partnership with Mastercard, the campaign encourages customers to contribute to tree planting efforts with every purchase of RM250 or more, supporting reforestation programmes.
The campaign aims to attract eco-conscious consumers, offering them a way to make a positive impact through their shopping choices while funding reforestation initiatives for a greener future.
New Collection: Retro Vibes Inspired by K-Pop
In a separate event in Seri Kembangan, Larrie unveiled its latest summer collection, "Retro Vibes," inspired by K-Pop’s eclectic style.
The collection featured vibrant colours and bold designs, reimagining classic footwear with modern updates.
For Him: Sporty sneakers in faux leather come in striking retro colours like dark brown, red, and cobalt blue. Loafers, updated with unique details, reflect the dynamic energy of K-Pop fashion.
For Her: The women’s collection features slip-ons, wedges, and open-toe sandals in vibrant shades like purple, white, and charcoal grey.
Sport casual flats and ballet flats embrace playful, chic styles with modern twists, providing both comfort and style.
Availability and Pricing
Larrie’s new collections are now available at major department stores nationwide, as well as online at larrieconceptstore.com and larrieshoes.com. The brand’s official stores are also on Shopee, Lazada, and Zalora. Prices range from RM99 to RM239.90.
Larrie’s Commitment to Sustainability and Innovation
Founded in 1978, Larrie Corporation has established itself as a leading shoe brand in Malaysia, known for quality and innovation.
The "Green Checkout" campaign is part of Larrie’s broader commitment to environmental sustainability, allowing customers to support reforestation efforts through their purchases.
"Together, we can create a greener future, one purchase at a time,” the company stated, encouraging customers to join in their efforts.
For more information on the Green Checkout campaign and to explore Larrie’s latest collections, visit larrieconceptstore.com or larrieshoes.com.