MERAK JALANAN observed a rising trend in Malaysia—the sound of eating, also known as Autonomous Sensory Meridian Response (ASMR).
Have you ever watched videos of people eating with exaggerated chewing sounds, amplified by ultra-sensitive microphones?
That’s what we call eating ASMR, or simply, the sound of people eating. It can either irritate or relax you, depending on your personal preference.
Originally, ASMR referred to soft, repetitive sounds believed to have a calming or relaxing effect on listeners.
However, in Malaysia, ASMR has gained popularity mainly for its focus on eating sounds.
People record themselves eating, chewing loudly, or slurping noodles or drinks with great satisfaction, all accompanied by these enticing sounds that often make viewers feel hungry.
One reason why people enjoy eating ASMR is that it visually satisfies cravings.
Sometimes, just watching someone eat heartily can make viewers feel as if they’ve eaten too.
Some also find that the sound of chewing has a relaxing effect, similar to the soothing sound of waves or rainfall. It may seem odd, but that’s the world of ASMR.
This trend has become popular because it’s entertaining for those who enjoy watching others eat. Some even go to the extent of recording themselves eating unusual or bizarre foods to attract more views and likes on social media.
However, not everyone enjoys this trend. For those sensitive to sounds, eating ASMR can be highly irritating.
Imagine relaxing, only to hear someone loudly chewing a burger or slurping Tom Yum soup, louder than your TV. It could certainly kill the mood. Some people even find the sounds nauseating and something they definitely wouldn’t want to hear repeatedly.