SHAH ALAM - Leading out-of-home media specialist Seni Jaya Corporation Bhd and news and content aggregator Newswav has announced its strategic partnership aimed to diversity its billboard content offerings.
Typically, digital billboard advertisements offer limited engagement opportunities for both advertisers and audiences.
However, with this collaboration, Seni Jaya and Newswav will be introducing a content-sponsorship digital out-of-home (DOOH) advertising solution that focuses on delivering real-time news and content to enhance brands’ credibility and authenticity.
This collaboration will integrate Newswav's diverse real-time content, including breaking news, business, lifestyle, and sports updates, into Seni Jaya's digital billboards.
Seni Jaya chief executive officer (CEO) Jeff Cheah See Heong said they were thrilled to partner with Newswav to bring this excellent product to the market.
"The integration of Newswav’s content onto our digital billboards marks a significant step forward in the evolution of DOOH media advertising, offering a powerful tool for brands to connect with audiences in meaningful way.
"From breaking news updates to trending lifestyle features, we can now deliver timely and relevant messages that resonate with audiences. As audience preferences continue to evolve, we aim to enhance our ability to help brands to create a lasting and memorable impression,” he said.
Meanwhile, Newswav CEO Janice Chin said emphasised the extensive content network's role in enriching commuters' experiences with timely information.
"Our extensive network of over 280 local and international publishers allows us to deliver a wide range of content categories directly to Seni Jaya’s digital billboards across the nation.
"This initiative aims to share timely news updates and engaging content, including business and finance, travel, lifestyle, sports and even breaking news, with audiences on the road, enhancing their daily commute with valuable and current information," she said.