Farm Fresh introduced the latest installment of their Mum2Mum Hi-Tea Series, now scheduled as a bi-monthly gathering, offering mothers regular opportunities to connect and exchange insights on nurturing healthy children.
Timed perfectly after the recent Mother's Day festivities, this thoughtfully scheduled session provides participating mothers with an opportunity to connect, bond, and share their experiences of motherhood from 'mum to mum'.
Adding colour to the event was Malaysia's number one singer Datuk Seri Siti Nurhaliza who is also the brand ambassador and doting mother to Siti Aafiyah Khalid and Muhammad Afwa Khalid. She shared her routines and the challenges of being a mother.
"It's a true privilege to stand among fellow mothers, sharing insights and collectively raising the bar in everything we do for our family.
"To be given the opportunity to inspire and uplift fellow mothers is an honor, one that drives me to continuously advocate in every aspect of motherhood.
"As a mother, I cherish the chance to contribute to fellow moms, knowing that together, we can achieve remarkable things," she said.
Farm Fresh's decision to curate this important series for mothers of young toddlers, was in conjunction with the recent launch of Farm Fresh Grow's Formulated Growing Up milk powder.
Farm Fresh Group Chief Executive Officer and Managing Director Loi Tuan Ee said formula milk plays an important role in a child's growth journey.
"The brand acknowledges how mothers bring immense value when it comes to the health of the children and family," he said.
As part of the event, a panel discussion was also held featuring distinguished panelists including Human Health Biosolutions expert at Novonesis Cheah Tien Keat, nutritionist Natalie Loo, and Siti.
This discussion was aimed to delve deeper into topics surrounding children's nutrition, growth, and the experiences of motherhood.
"As the number one natural dairy brand in Malaysia, striving to provide quality nutrition for all Malaysians, BB-12(R) is the obvious choice for Farm Fresh.
"BB-12 is the most documented Bifidobacterium in the world backed by more than 200 clinical studies and 500 publications and has been improving gut health naturally for people of all ages globally since 1986," said Cheah.