KUALA LUMPUR - Anta Malaysia has launched its #ANTABersamaAnda shoe donation campaign, embodying the essence of compassion and solidarity.
In the spirit of Ramadan, the global sportswear brand invited Malaysians to unite in donating their pre-loved shoes to support the less fortunate in line with its commitment to give back to the communities.
Anta will be collecting used shoes from today (March 20) until April 5 at designated drop-off points in the Klang Valley including at Exhange TRX, 1 Utama Shopping Centre, Sunway Pyramid and The Mall, Mid Valley Southkey in Johor Bahru.
The goal is to collect at least 200 pairs of shoes which will be distributed to underserved communities.
The initiative will be supported by Teach for Malaysia and Women of Will.
Besides that, Anta will also be supplying new shoes and apparel, ensuring that recipients can confidently embrace the Hari Raya celebration.
Its country manager Pang Sook Fong said she believed that the initiative will not only give love to old shoes again but also reduce environmental footprint.
"Anta is thrilled to spearhead this meaningful effort, intertwining sustainability with social responsibility.
"By repurposing pre-loved shoes, empowering underprivileged individuals with good shoes, particularly children and women, we aspire to make a tangible difference in their lives, fostering a brighter future.
"Anta remains steadfast in its commitment to driving positive change within communities through sustainable initiatives. We believe in not only providing high-quality sports products but also uplifting those in need, enabling them to move forward with confidence," she said.
In appreciation of these contributions, every customer who donated a pair of shoes will receive an exclusive discount on selected Anta footwear products (subject to terms and conditions).
To complement the #ANTABersamaAnda campaign, Anta has also kicked off a series of in-store events which started from March 15.
Customers can explore enticing offers and exciting events by visiting Anta stores or via its website at my.anta.com.
Avid runners could also join the Run-Madan with the Anta Running Team (ART) alongside local running clubs in the Klang Valley.
In April, Anta will be introducing the ANTA KAI 1, the first release from American basketball player Kyrie Irving’s signature line of basketball footwear, to the Malaysian market.
With high demand worldwide, the ANTA Kai 1 promises a fusion of functionality and aesthetics, delivering exceptional performance for basketball enthusiasts.
For more information about Anta, its campaigns, launches and events visit https://my.anta.com/ or @AntaMalaysia on Facebook or Instagram.