KUALA LUMPUR - TikTok Shop is unveiling the potential of the shoppertainment platform this Ramadan by kicking things off with the Get Ramadan Raya Ready With Me #GRRRWM 2024 Summit held recently in Kuala Lumpur.
TikTok Shop Malaysia partnerships lead Nur Azre Abdul Aziz said TikTok Shop has proven to be an effective platform to inspire and influence the community during important times like Ramadan and Hari Raya Aidilftitri.
She said to date, the hashtag #Ramadan itself has garnered 74.3 billion views, with related hashtags such as #BajuRaya accumulating 1.2 billion views, and a further 1.8 billion views for #HariRaya.
Recognising this potential, Nur Azre said TikTok Shop organised the #GRRRWM 2024 Summit to empower sellers, brands and creators looking to leverage the platform for Ramadan and Hari Raya which saw over 800 participants attending a full day of launches, workshops, and sharing sessions with an additional 13,600 who joined the event's livestream on TikTok, @sellwithtiktokshop_my.
"TikTok Shop empowers both buyers and sellers during Raya and Ramadan by providing a seamless shopping experience that enables them to prepare for the season. We are honoured to be part of this unique Malaysian tradition and we want to give our Malaysian community opportunities to come together, learn from each other, and create avenues for partnerships, innovative ideas and exciting new launches," she said in a statement today.
According to Nur Azre, to encourage further participation and onboarding among sellers, TikTok Shop will be launching two Ramadan campaigns for sellers to capture the audience's attention throughout the season.
This includes the #TikTokShopBazarRamadan 2024 campaign, as well as the #TikTokShopBazarRaya 2024 campaign that will take place in-app, with several offline bonuses.
"Sellers who participate in the campaigns will receive platform vouchers that include rebates and free shipping vouchers to help convert viewers into buyers. Local brands, via the #JomLokal campaign, will also receive additional support. Outside of the app, the campaign will be amplified by physical advertisements, mobile truck advertising as well as special ‘sampul raya’ that will be distributed.
"Creators such as @tulippetals and @almiyaz.my delved into the details of learning and mastering the TikTok Shop platform, sharing their specific experiences, challenges and strategies that have proven successful. Their narratives highlighted how TikTok Shop has become a pivotal tool for them, particularly in maximising opportunities during festive seasons and various campaigns,” she said.
Besides that she also said TikTok Shop is committed to also driving the growth of rural microentrepreneurs, following the launch of #JOMLokal last year through a partnership with Yayasan Wilayah Persekutuan (YWP).
Currently, TikTok Shop is partnering with the Malaysia Digital Economy Corporation (MDEC) to carry out a rural live streaming competition among sellers under MDEC, as well as running several projects with Perbadanan Usahawan Nasional Berhad (PUNB), Malaysian Communications and Multimedia Commission (MCMC) and the state governments of Sabah and Sarawak.
"In the lead-up to Raya, TikTok Shop is working with Majlis Amanah Rakyat (MARA) to encourage sellers in six states to carry out live shopping streams. A live stream carnival is also in the works to support offline retailers in growing their sales channels. TikTok Shop is also partnering with the Ministry of Domestic Trade and Cost of Living to further equip rural and local brands with the know-how to go further,” she added. - BERNAMA