SHAH ALAM - Wonda Coffee has achieved another remarkable feat by breaking the Guinness World Record for the 'World's Longest Magazine' as part of its Kopi Tarik campaign.
In collaboration with Marketing Magazine Malaysia, they produced a special edition September issue magazine in an accordion style.
The magazine when fully opened, cover to cover measures at 715.2 cm in length.
This achievement follows Wonda Coffee's recent Guinness World Record for 'The Largest Online Video Chain of People Performing Football Juggle' in March, this year.
The Kopi Tarik magazine was conceptualised in collaboration with media partner Ampersand Advisory as a creative way to set a new world record.
Wonda Coffee which is one of the leading ready-to-drink coffee brands in Malaysia continued to break boundaries through innovation and collaborations across various industries.
The Guinness World Record was part of its broader vision to enhance its global presence as a competitive disruptor in the coffee industry.
This was evident in its collaborations with the Football Association of Malaysia and Astro Radio for the OR1 FM campaign.
Etika marketing vice-president Amy Gan expressed pride in Wonda Coffee's innovative journey saying that the recognition from the Guinness World Record was a stepping stone towards creating a legacy that resonated far beyond borders.
"Over the past decade, Wonda Coffee has proudly stood as an innovative brand. From pioneering Malaysia’s most loved kopi tarik in a can to setting a Guinness World Record during the World Cup in 2023, we are thrilled to hold the world record for our 'Tarik the Magazine', the longest magazine published.
"This recognition from the Guinness World Record is a stepping stone towards creating a legacy that resonates far beyond our borders. As we celebrate this milestone, we are inspired to continue our journey towards making a more significant presence and footprint in the world and leave an indelible mark on the global coffee scene," she said.
She added that this was only possible because they have partners that resonated with its vision for innovation and breaking boundaries.
Marketing Magazine founder and Editor in Chief Professor Harmandar Singh commended Wonda Coffee's creative brilliance and innovative spirit which was aligned perfectly with the magazine's vision.
"Building upon our previous partnership with Wonda Coffee, where we sent out 3,000 personalised magazine covers to Malaysia’s advertising and marketing industry movers, Marketing Magazine has recognised Wonda Coffee’s ability to transform ideas into groundbreaking experiences that reaches out to the people of Malaysia.
"We are looking forward to what Wonda Coffee will think of next," he said.
The Guinness World Record presented by Adjudicator Sonia Ushirogochi took place at Tiffin-at-the-Yard.
The event also marked the unveiling of a fresh new look for Wonda Coffee's product range, maintaining the brand's promise of delivering coffee with the taste of just brewed.
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