SHAH ALAM – Being a new news website in a saturated market is hard, but Sinar Daily proves it means business as it bags silver at the Digital Media Asia Awards (DMA) 2023 held in Singapore, today.
Sinar Daily Editor Tasnim Lokman said she was first surprised but extremely grateful for the recognition seeing that the platform was still in its first year of operations. Sinar Daily will be turning two on Jan 1, 2024.
She said the brand was also undergoing a facelift with a new black and white logo recently unveiled this month to ensure it reflects their tone and style of reporting.
"It is amazing to be recognised by your peers, especially when you are still finding your place in the industry.
"Sinar Daily is not only a news website with written content but a digital platform where we provide video and podcast programmes as well social media-customised content,” she said.
Sinar Daily was established with the purpose to be the alternative option for Malaysians, to report the under-reported and also serve as a platform for the unserved.
It stands by the tagline 'We Are Transparent, We Are Truthful' from all sides of the divide, to remain unbiased, unfiltered and equal to views and opinions to the people, from the experts and key figures.
It also strives to motivate Malaysians to not only obtain factual and accurate information but also trigger them to discover and learn something beyond their comfort zone.
Within the first 18 months of inception, Sinar Daily has garnered more than 37 million page views, 5.7 million users and more than 200,000 followers across various social media platforms.
The DMA Awards recognise the best digital initiatives of news companies, newspaper organisations, and media companies in Asia and the world, which provide an excellent opportunity to celebrate the efforts of teams and be ranked as one of the best in the industry.
The DMA Awards acknowledge outstanding digital initiatives by news companies, newspaper organisations, and media firms in Asia and worldwide.
The best news website or mobile service category is for general news that includes mobile web and apps, as well as desktop.
Those nominated needs to demonstrate significant developments during the awards period with a combine excellence in design, content and UX. Technical impmentation and speed is also vital on top of providing value to its readers.