Gardenia Bakeries has announced the latest re-branding efforts in product line, Gourmet Selections, with two exquisite European-style bread loaves: Gardenia Gourmet Selections Bonjour Sesawhite Bread, and Gardenia Gourmet Selections Sommerset Cottage Bread.
The product range resonates with a new tagline: "Your Daily Luxury," embodying the brand's dedication to transforming ordinary moments into extraordinary ones.
Gardenia aims to redefine how consumers experience their daily serving of bread by adding a touch of luxury to even the simplest pleasures.
Known for its commitment to innovation, Gardenia is proud to present these grain loaves that harmonize flavor and nutrition, elevating artisan bread to the next level of indulgence.
With Bonjour Sesawhite, bread enthusiasts can savor the richness of sunflower seeds that add a delightful crunch and nuttiness to every bite.
Sommerset Cottage, on the other hand, presents an exquisite blend of 12 premium grains and seeds such as chia seeds, flax seeds, quinoa and barley to combine textures and flavors for a truly gratifying experience.
Gourmet Selections is specially crafted for bread lovers who are looking to indulge in a taste of luxury everyday. By combining European flair with wholesome ingredients, the unique blend of grains and seeds makes it an excellent choice for consumers looking to redefine how they consume bread.
"Gardenia Gourmet Selections bread loaves are incredibly versatile. Whether you're craving a savoury treat like a hearty Roasted Tomato & Cheese Sandwich or the sweet combination of a Blueberry Cream Cheese Sandwich, Gardenia Gourmet Selections provides the ideal foundation for culinary creativity. With that goal in mind, we have whipped up delicious recipes for both sweet and savoury gourmet sandwiches that are the epitome of Your Daily Luxury,” said Gardenia marketing manager Ena Suhaila.
Gardenia has previously introduced these products to the market individually, but production of these products had to take a brief pause to rebuild the factory that was affected by the flood calamity in 2021. However the company took this opportunity to rebrand and group these products under the newly launched Gourmet Selections family.
Gardenia Gourmet Selections is available at selected retail outlets starting September, 2023. Some of the retail outlets where Gardenia Gourmet Selections is available include 7-Eleven, Giant, Aeon, Aeon Big, Jaya Grocer, Village Grocer, Mydin, Tunas Manja, TF Value, and Lotus.
For those who prefer to shop from the comfort of their own homes, Gardenia Gourmet Selections is also available online via PandaMart. Gardenia invites consumers to enjoy the essence of a European loaf right at their own dining table.