PRISM+ has introduced the latest addition to its line-up premium value TVs, PRISM+ Q Series Ultra.
The brands' first-ever 4K QLED display with cutting-edge cinematic capabilities such as Dolby Vision and Dolby Atmos, HDR10+, and Filmmaker mode.
Its latest addition will also be the first TV in its line-up to feature Google TV, which promises an improved user experience optimised for content discovery and personalisation.
Q75 Ultra, the largest TV in the series will be sold at the price of RM4,499, while the Q65 Ultra and Q55 Ultra will be priced at RM3,299 and RM2,299 respectively.
PRISM+ country director of Malaysia Eric Kam said as a brand, PRISM+ is always looking to make premium technologies accessible to the masses.
"The introduction of our 4K QLED displays to our TV line-up marks yet another milestone in our history as we seek to bring affordable home cinematic experiences to greater heights," he said.
Meanwhile, Vice President of APAC for Dolby Laboratories Ashim Mathur expressed his excitement to work with PRISM+ to bring Dolby Vision n and Dolby Atmos to this new Q-Series Ultra lineup.
"With a large and constantly growing library of titles available in Dolby Vision and Dolby Atmos, consumers will be able to enjoy entertainment that comes alive with astonishing pictures alongside a sound that moves all around them with breath-taking realism," he said.
The built-in Google Assistant makes TVs more helpful than ever, allowing users to use their voice to find movies, stream apps, play music, and control their TV and connected smart home devices.
The built-in Chromecast enables seamless casting from devices to the TV.
The new interface also includes the Kids Profile feature, empowering parents with more control over their child's viewing activities by allowing them to restrict streaming services or content, monitor activities, and set time limits for viewing.
Aside from that, the Google TV Play Store also provides access to over 10,000 apps for more personalization and functionality.