SHAH ALAM - Twelve TikTok influencers will now compete to win RM80,000 cash prize through 'Raja Viral' a digital interactive series by Aeon Malaysia and TikTok.
Aeon Malaysia Chief Commercial and Marketing Officer, Low Ngai Yuen said participants were required to produce creative contents every week for eight weeks in order to win the competition.
"The competition, scheduled to start on Dec 2, will be mentored by celebrity host, Datuk Aznil Nawawi who also will be the chief judge and brand ambassador of the competition.
"Through 'Raja Viral', Aeon aims to reach out to its young consumers who are active online as they obtain information and entertainment at their fingertips.
"In addition, Aeon is also determined to grow the digital content creators community which can turn the viral impact into a positive one on the public,” she said.
The show is expected to be aired every Friday and there would be weekly theme for content creation, food reviews, inspirational recipes and parodies.
Moreover, the participants will also get the chance to join three workshop sessions provided by Aeon and TikTok Creative Lab.
Sponsored by Birds of Paradise and Carrie Junior, the finale episode will be broadcasted live on TikTok in February 2023.