SHAH ALAM - Adabi Consumer Industries has unveiled four new products namely the Spicy Coconut Paste (Perencah Masak Lemak Cili Padi), Spicy Tomato Paste (Perencah Masak Merah), Golden Salted Egg Powder (Serbuk Telur Masin Keemasan) and Red Chilli Paste (Perencah Sambal Balado Merah).
The Malaysian sauce and spice manufacturer has made a comeback after two years of the Covid-19 pandemic with its festival (Pesta Adabi) and launch of the new products.
The products are now available at supermarkets across the country.
Throughout this year and next year, Pesta Adabi will be held at the Mydin and Aeon Big supermarkets nationwide.
Spicing up the event are Malaysian celebrities such as TV presenter Maria Tunku Sabri, actor Fahrin Ahmad and Adabi influencers Leezaramzi and Yatie Kitchen.
Not only that, Adabi has over 38 types of products with special price offers in conjunction with its 38th anniversary.
There will also be various contests such as the "Buy & Win” contest where customers stand a chance to win special prizes with the purchase of any Kari Adabi range worth RM10 and above.
Not only that, customers could also win a pair of tickets to the Gegar Vaganza concert by entering the Kari Vaganza contest.
Adabi assistant brand and promotion manager Mohd Kamarul Ariffin said the festival is meant to celebrate the loyal customers of the brand by providing promotional offers as well as various attractive prizes for them.
"This year, Adabi would like to express gratitude to its customer because our products still remained as the choice of Malaysians even though many had been affected by various challenges such as the pandemic and economic challenges.