Jewellery retailers like Malaysia’s very own Habib have expanded into digital channels to offer an omnichannel experience for its customers.
But the company has also enhanced its brick-and-mortar stores to actively engage with customers, giving them a wholesome experience when shopping for the right jewellery.
The jewellery company has launched its largest showroom to date, located in Ampang.
When Sinar Daily paid a visit during its soft launch recently, Habib’s group executive chairman Datuk Sri Meer Habib shared that the showroom is still a work-in-progress.
Walking us through the ground floor setup complete with a lounge setting, he explained that there will be a lift installed to bring customers to the upper floor where there will be an e-commerce centre.
Any issues related to jewellery purchased online via its website or Shopee, Zalora, such as an exchange in ring size may be done at this e-commerce centre.
"This will be an omnichannel shop. It’s big and convenient for customers shop leisurely where they can sit and relax while shopping for jewellery.
There was also hints of a museum set up in the showroom, however further details have yet to be revealed.
PRESERVING THE MALAYSIAN HERITAGE
Keeping the Malaysian heritage alive is something very close to Habib - and this is heavily reflected in its Raya collection called Rantaian Kasih, where it features exclusive diamond sets, Oro Italia 916 gold jewellery, diamond bangles, floral brooches, stackable rings, its limited edition Kampung House collection of five gold wafer coins in 999 gold and more.
"We are very proud of the Malaysian heritage. Whenever possible, we’ll promote the Malaysian culture through our collections,” said the group executive chairman.
But beyond that, Habib is also all about promoting local talents. Walk around the showroom and you’ll see displays of beautiful artwork produced by young, talented Malaysian artists.