SHAH ALAM - Sinar Harian clinched the bronze award for Best Use of Mobile category at the Malaysia Digital Association (MDA) Awards last night.
Sinar Karangkraf Group head of marketing Nik Justin Nik Mohd Ariffin said the award evaluated via the Sinar Harian mobile application.
Sinar Harian came in third after two international agencies, Media Compete and Mindshare who won gold and silver respectively.
"This is a major achievement for us as we had developed the application on our own without the help of any external agencie," he said.
This, he said was even a sweeter and significant seeing that Sinar Harian was nominated amongst global agencies.
"We were the only Malaysian media chosen as finalist and won, it is a huge milestone for us," he said.
The award is organised by MDA annually to recognise all top digital players in Malaysia.
Nik Justin expressed his excitement and gratitude to all parties who have been working together in developing the application.
"I feel happy because this application has received attention from many parties. The app is also the number one choice news app on Google Play.
He said the application will be further developed in hopes of becoming the best news application both in Malaysia and worldwide.
Sinar Daily's news application, he added, was also in the pipeline and will be launched in the near future.
Founded in 2009, MDA is a representative body represent 66 companies which comprises digital publishers, platforms, advertising agencies, creative agencies and digital service providers.