How Covid-19 disrupted and reinvented the event planning industry

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Businesses were hit hard by the pandemic, none more so than the event planning industry, which heavily depended on face-to-face interaction and physical setups.

When the Covid-19 pandemic disrupted our lives, the event planning industry one of the hardest hit sectors.

After suffering huge losses in revenue, event planning businesses had to reinvent and reimagine the way events were held, moving on to digital spheres to generate income.

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In the event industry specifically, which was already moving into the digital sphere, the last year accelerated a move into virtual spaces from years to months.

Sinar Daily spoke to three event planners to find out more about how they fared during the height of the pandemic, when lockdowns plagued the event management industry.

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